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Direct Thermal vs Thermal Transfer

In Direct Thermal printing, the image is produced by the label coming into direct contact with the print head. The elements in the head, when heated, activate the thermal coating – producing the printed image.

With Thermal Transfer, the image is produced by using a thermal transfer ribbon. The heated elements in the print head melt the ink, which is then deposited onto the label.

Both methods will offer good levels of print quality and sharpness at print speeds suitable for industrial use.

Lifespan differences
However, labels produced via Direct Thermal printing will have a shorter lifespan and will be sensitive to heat, UV light and friction and will offer little or no resistance to solvents.

Direct Thermal printing also reduces the life of the print head by as much as half as it comes into direct contact with the label, which is abrasive against the surface of the print head. This will cause premature wear, so users could see maintenance costs start to stack up.

In contrast, Thermal Transfer printing protects the print head by preventing it from coming into direct contact with the label. Images and text printed via thermal transfer will also have a longer lifespan and can be printed on a range of different material types, paper, synthetics, textile, card etc. Images printed using thermal transfer will also offer greater stability and will be more resistant to light, heat, abrasion and solvents – remaining stable for an average of 20 years when using the right ribbon and label combination.

The cost efficiencies of Thermal Transfer
Although there is an additional consumable to be purchased with Thermal Transfer printing (the ribbon), it is soon counteracted by reduced maintenance costs, extended print head life – and greater print option flexibility.

Direct Thermal printer costs can be up to 30% higher due to the increased wear and tear on the print head and the more expensive labels required.

How to decide
In general, Thermal Transfer trumps Direct Thermal most of the time. However, the decision between Thermal Transfer and Direct Thermal should be made with your organisation’s own unique printing needs in mind. Key areas to consider are:

Does the application require durable print with some levels of resistance to external influences?
Would you be happy using a label material which might contain toxic substances BPA/BPS?
Do you plan to print onto different material types, papers, synthetics, card or textiles?
Are you looking for a print solution that offers the lowest maintenance costs?
Would you like the flexibility to print using colours other than just black?
If the answer to just one of the above questions is YES, then Thermal Transfer would offer you a better printing solution.

If NO, then Direct Thermal will offer a suitable printing option for you.

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Hard work

Success needs hard work. Don’t listen to these ‘get rich quick’ schemes. You need to build your character and work hard on yourself and your business to achieve greatness. Work hard and work smart. Do the right things and do them in the right way. Don’t procrastinate. Take bold actions. Work long hours and craft your legacy.

Learning from failure

Successful people do not see failures as failures. They see them as important learning lessons. Lessons that are capable of giving them insights to prevent such mistakes from happening again. By adopting this mindset of turning each failure into a learning lesson or opportunity, you can never fail until you yourself quit.

You should be able to find several indispensable facts about motivation in the following paragraphs. If there’s at least one fact you didn’t know before, imagine the difference it might make. It’s so difficult to go on when everything seems to fail, isn’t it? Are there times in your life when you really want to call it “quits” because you just can’t see any good results from all the hard work you’ve done?

“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence”

Colin Powell

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The Reward System

Just set something gratifying to indulge in after completing a certain undertaking. The best time to learn about motivation is before you’re in the thick of things. Wise readers will keep reading to earn some valuable motivation experience while it’s still free.

The powerful force of humanity

If you want to succeed, surround yourself with the right kind of people who will support and encourage you all the way. Be with people who have the same beliefs and aspirations as yours. Positive aura is generated by this fusion of collective energy from people of “like minds.” On the contrary, being with people who oppose your ways of thinking may trigger a negative, yet very powerful, kind of motivation.

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